How To Prepare

Exterior Preparation

Storefront

• Clean windows and glass doors

• Remove fingerprints, smudges, and stickers that are no longer needed (i.e. 6' COVID spacing)

• Ensure business name and signage are clean and visible

• Sweep sidewalks and entryways

• Remove trash, boxes, delivery carts, and clutter

Parking Lot & Entry*

• Pick up litter

• Remove weeds if possible

• Move personal vehicles away from the storefront

• Relocate dumpsters, bins, or maintenance equipment if visible

• Ensure outdoor furniture is clean and organized

*This might be managed by the property, if that's the case, focus on anything immediately in front of your business

Signage

• Confirm all permanent signage is visible 

• Place any promotional signs neatly and intentionally

• Remove outdated promotions

Interior Preparation

General Cleaning

• Dust/Wipe surfaces

• Vacuum or mop floors

• Clean mirrors signage/awards/certificates, and windows 

• Remove clutter from counters and desks

• Empty visible trash cans

• Remove outdated signage, stickers, or temporary notices that are no longer relevant

Organization

• Straighten chairs and furniture

• Organize displays and shelving

• Face products forward

• Restock sparse shelves (if possible)

• Hide personal belongings

Lighting

• Turn on all interior lights

• Replace burned-out bulbs

• Open blinds where appropriate

• Make sure all illuminated signs are functioning

Front Counter / Reception

• Clear unnecessary paperwork

• Remove food, drinks, and personal items

• Organize POS systems and equipment

• Ensure branding materials look professional

Day of Shoot

To Do's

• All interoir and exterior lights turned on

• Someone is available to provide access into business (if shooting before opening)

• Staff notified photography is taking place

• Vehicles moved if they block signage or storefront

• Product/Services staged for photography

• Business cards, menus, brochures, or promotional materials available